HFEA Twitter policy

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about the subjects/people that you choose to follow.

The HFEA Twitter channel (@HFEA) is managed by the Digital Communications team, on behalf of colleagues across the organisation.


If you follow us, you can expect one to eight tweets a week covering some or all of the following:

  • Alerts to new content on our website and other HFEA digital channels. This may be news, publications, Member or Senior Management speeches, publicity campaigns etc.) 
  • Alerts to sector related content on third-party websites or partner organisations 
  • Invitations to provide feedback on specific issues on which we are consulting 
  • Information from our Authority about what they’re doing 
  • Occasional live coverage of events that we are attending or hosting.

We do not use automation tools e.g. RSS feeds to generate tweets.


If you follow us on Twitter we will not automatically follow you back. We have chosen to do this to create an easily identifiable list of other key individuals/organisations on Twitter that we think are relevant to our sector and potentially useful for you to follow and not because we are being impolite or disrespectful.

However, being followed by the HFEA does not imply endorsement of any kind.


We update and monitor our Twitter account during office hours, Monday to Friday. We may also monitor and Tweet outside of these times if we are hosting or attending an event outside of office hours.

Twitter may occasionally be unavailable and we accept no responsibility for lack of service due to Twitter downtime.

@Replies and Direct Messages

We welcome feedback and ideas from all our followers. We endeavour to join the conversation where possible, however, we are not able to reply individually to all the messages we receive via Twitter.

The Digital Communications team reads all ‘@’ replies and ‘Direct Messages’ and ensures that any emerging themes or helpful suggestions are passed on to the relevant people in the HFEA.

Comments and Retweets

We want to encourage polite, open conversation on Twitter. In order to do this we reserve the right to remove Tweets/comments that we deem to be discriminatory, racist, abusive, obscene, inflammatory, or unlawful.

We will Retweet content from partner organisations and content that we feel will benefit our Twitter followers. We will consider any requests to Retweet content from others based on relevance and propriety. Being Retweeted by us does not imply endorsement of any kind.


A hashtag, denoted as a ‘#’ sign, is a way for Twitter users to distinguish content by prefixing the sign to a series of words. This enables other users to search, filter, share and collaborate on a particular topic, and assists in driving the 'trending topics' shown on the Twitter website.

We may use hashtags when providing information on a particular theme that may be used across the sector. An example would be during a consultation that other organisation may also comment on. In some cases it is likely that a common hashtag will already have been established and we would follow suit.


We have a duty under section 33A of the HFE Act to preserve the confidentiality of certain types of information. We may take all appropriate steps to ensure we comply with this duty. These may include; removing or blocking followers or contacting Twitter to file a complaint.


Our Twitter channel is for general information only; the HFEA does not provide medical or legal advice to individuals. If you are considering fertility treatment, you should first get professional advice based on your specific circumstances.

We do not accept requests under the Freedom of Information Act 2000, the Data Protection Act 1998 or complaints about the HFEA through our Twitter account.

The usual ways of contacting us for official correspondence are detailed in the contact us section of our website.

If you have any comments/queries about the way in which we use Twitter or how you would like to engage with us via this channel please contact the Digital Communications team.